← Back to Thought Leadership

Capital Efficiency Meets Asymmetric Returns: Inside BAT VC’s US–India Dual-Market Strategy

Published on 7/30/2025

Manish Maheshwari

Manish Maheshwari

Capital Efficiency Meets Asymmetric Returns: Inside BAT VC’s US–India Dual-Market Strategy

Early-stage venture investing is entering a new era – one that spans continents. BAT VC’s dual-market strategy of backing startups in both the US and India is proving that combining these ecosystems can produce capital-efficient businesses with asymmetric returns. For family offices and high net-worth individuals (HNIs) seeking outsized venture gains, this cross-border approach offers a compelling, data-backed thesis. Below we delve into why leveraging both the US and Indian startup ecosystems unlocks unique advantages in cost efficiency and exit opportunities, how BAT VC’s own portfolio illustrates this value, and how Fund I’s performance validates the strategy.

Why the US–India Combination Makes Sense

The United States and India represent complementary pools of opportunity in the tech world. Together they create a venture corridor greater than the sum of its parts:

  • Unmatched Market Scale: India’s economy is projected to surpass $7 trillion by 2030, fueled by rapid digital adoption, fintech innovation, and SaaS growth. At the same time, the US remains the world’s largest and most sophisticated venture market. A startup operating across both countries can tap into India’s 1.4 billion population and the high-value enterprise customers and deep capital base of the US. The total opportunity of US startups accessing India’s talent and consumer market is estimated over $500 billion in the next decade – and conversely, Indian startups expanding to the US unlock a massive revenue pool.
  • Talent & Cost Arbitrage: With over 5 million software developers and 1.5 million engineering graduates annually, India offers a vast tech talent pipeline. Crucially, this talent comes at a fraction of Silicon Valley cost – engineering salaries in India are 50–60% lower than in the Bay Area. This means a startup can extend its runway and build product more cost-effectively by leveraging Indian R&D teams. It’s no surprise 80% of US Fortune 500 companies have R&D centers in India to capitalize on its highly skilled, cost-efficient workforce.
  • Two-Way Innovation Flow: India has become a global tech powerhouse, especially in BAT VC’s core focus areas of AI, fintech, and SaaS. Breakthrough products and models are flowing in both directions. For example, India’s fintech innovations like UPI (which processes over 10 billion digital transactions per month) provide templates for the West, while U.S. innovations in areas like credit scoring and enterprise AI find hungry new markets in India. This cross-pollination creates rich opportunities for startups that straddle both markets, an estimated $150+ billion opportunity in fintech alone over the next five years.
  • Scaling and Exit Arbitrage: A dual-market presence lets startups de-risk and optimize their scaling path. Many companies prove out product-market fit in one market and monetize in the other. India offers an enormous sandbox to test and iterate at lower cost, then the US provides a lucrative arena to scale revenue with enterprise clients willing to pay premium prices. Success stories like Freshworks (which started in Chennai, then went public on NASDAQ) and Postman (from a project in Bengaluru to a $5B+ global API leader) show how Indian startups can refine products at home and then achieve massive valuations abroad. This model creates an “exit arbitrage” – companies built with India-efficient capital can realize exits at US multiples. Furthermore, India’s venture ecosystem remains underpenetrated by capital (receiving just ~5% of global VC funding despite ~20% of the world’s population), a gap that represents an arbitrage opportunity for investors. In short, cross-border startups can be bought low (in a value-rich Indian market) and sold high (in mature U.S. markets), yielding asymmetric returns.

Building Capital-Efficient Businesses Across Borders

At the core of BAT VC’s strategy is capital efficiency – making each dollar of investment work harder by leveraging the best location for each business function. An early-stage company can base talent-intensive operations (like engineering, data science, customer support) in India to conserve cash, while establishing sales and business development in the US to maximize revenue. The cost savings are significant: by hiring in India, startups often cut burn rates in half while maintaining product velocity. This talent arbitrage allows companies to achieve key milestones (MVP, user traction, iteration cycles) on much less capital than a US-only startup, meaning less dilution for founders and potentially higher multiples for investors.

Equally important is market arbitrage on the customer side. A dual-market startup can acquire early customers in the more cost-sensitive Indian market, fine-tuning the offering before targeting higher-paying customers in the US. Lower customer acquisition costs in India (and a huge tech-savvy user base) make it an ideal proving ground. Once the concept is validated and the product refined, these startups can scale up in the U.S. – where enterprise customers pay higher ARPU – with far more confidence and product-market fit. This staged approach improves the efficiency of growth spending, yielding better unit economics by the time the startup tackles the premium market.

BAT VC actively facilitates this cross-border leverage. We help startups hire top engineering talent in India quickly, form local partnerships, and navigate go-to-market in both geographies. The result: portfolio companies can do more with each dollar and reach global scale faster. It’s a strategy of doing things smart, not just big. As one BAT VC partner noted, a venture like Payall – which provides a cross-border payments platform – is “a highly differentiated and capital efficient way to scale” by selling into banks’ unmet needs in US–India remittances. The company can build and iterate its product with cost-effective teams, even as it transacts billions in U.S.–India payment flows.

Portfolio Proof Points: Dual-Market Strategy in Action

Nothing demonstrates the value of the dual-market model better than the startups in BAT VC’s portfolio. Across fintech, AI, and SaaS, these companies show how combining the strengths of the US and India can create robust businesses:

  • PayallFintech (Cross-Border Payments): Miami-based Payall has pioneered an infrastructure for banks to offer fast, low-cost cross-border payments – a huge need given India-to-US remittances exceed $30 billion annually. By leveraging BAT VC’s network and expertise in India’s banking landscape, Payall is expanding into the subcontinent’s vast remittance corridors. This startup exemplifies using a U.S. base for credibility and compliance, while tapping India’s giant remittance market for volume. Payall’s approach attracted top-tier co-investors like Andreessen Horowitz (a16z), reflecting the confidence in its global model. It’s a textbook case of building in a global niche and scaling in two markets at once – efficiently and with substantial network effects.
  • StockGroFintech (Social Investing): Bengaluru-based StockGro is India’s first and largest social investing platform, which gamifies stock trading for a new generation of investors. After proving its popularity with over 10 million users in India, StockGro caught the attention of global investors – raising a $32 million Series A led by BITKRAFT Ventures and General Catalyst. The platform’s rapid user growth in India (where equity market participation is still under 2% of the population) underscores the scalability of India’s fintech market. Now, with backing from U.S. and global VCs, StockGro can explore expansion into other emerging markets and eventually mature markets, using the playbook refined at home. The low-cost customer acquisition and huge user base in India give it a springboard to go global.
  • Wand AIAI/Enterprise SaaS: Wand AI (Palo Alto) is building a platform to let companies create hybrid workforces of human + AI agents operating together. In practice, Wand enables enterprises to automate complex workflows by pairing human knowledge workers with AI co-workers. This vision was compelling enough that Wand was identified early by BAT VC and supported for its cross-border potential – with leadership in Silicon Valley and plans to leverage top AI engineering talent in India and Israel. By operating in the world’s most advanced enterprise software market (US) while tapping specialized AI expertise abroad, Wand epitomizes the dual-market advantage in AI. It can innovate faster on a leaner budget, and deploy across multiple markets. Today Wand is helping multinational clients build “AI-first” processes, validating that an AI startup can be born-global.
  • PolcoSaaS (GovTech): Polco is a Wisconsin-based SaaS platform for civic engagement and data analytics, helping local governments in the US gather insights from their communities. BAT VC invested in Polco for its potential to address a universal problem – connecting governments and citizens – in a scalable, data-driven way. Polco’s solution, combining user-friendly engagement tools with AI-driven analytics, can eventually find markets beyond the US as e-governance trends spread globally. Meanwhile, Polco benefits from cost efficiencies by integrating development resources outside expensive tech hubs. It illustrates that even a primarily U.S.-focused SaaS company can gain from global talent arbitrage (for example, outsourcing certain development to lower-cost locales) and from BAT VC’s cross-border playbook to explore new markets when the time is right. Polco’s growth thus far shows that solving a local problem (government responsiveness) can lay the groundwork for an international SaaS business with the right support.
  • Korbit AIAI (Developer Tools): Korbit AI is an AI-powered code review and developer enablement platform originally launched in Montreal. BAT VC invested in Korbit seeing an opportunity to transform software development productivity on a global scale. By using generative AI to automate code reviews and mentor developers, Korbit addresses a pain point faced by engineering teams everywhere. The company embodies the cross-market approach: it taps into North America’s enterprise clients and product feedback, while leveraging cost-effective research talent in places like Canada and potentially India for its R&D. This allows Korbit to iterate its AI models rapidly without burning Silicon Valley-level cash. As Korbit gains traction, it stands to benefit from an “exit arbitrage” scenario – a critical mass of users and technology built efficiently, with the possibility of being acquired by a large U.S. tech firm or continuing to scale globally with relatively modest capital. It’s yet another example of how a startup can be capital efficient and global from day one.

Fund I Performance Validates the Thesis

Numbers speak louder than words in venture investing. BAT VC’s Fund I (launched in 2022) has delivered results that outperforms 2022 vintage top-decile funds by over 2.5x. These returns aren’t theoretical – they’re backed by tangible outcomes: Fund I already logged two exits via acquisitions (the U.S. adtech startup Nickelytics and AI/NLP startup Accern were both acquired). Moreover, the portfolio companies in Fund I have averaged 210% revenue growth within 18 months of investment, highlighting the steep acceleration enabled by the cross-border game plan.

Notably, BAT VC’s deals have attracted top-tier co-investors. In fintech and AI rounds, BAT VC has often been joined by renowned Silicon Valley venture firms. For instance, in Payall’s recent funding BAT VC invested alongside Andreessen Horowitz – a strong endorsement of BAT’s pick by one of the world’s leading VCs. Other portfolio companies have drawn investors like General Catalyst. The presence of a16z, Khosla Ventures, General Catalyst, BITKRAFT, Peter Thiel and other marquee names in BAT VC portfolio company’s cap tables signals that the best investors recognize the value of the dual-market approach. It’s a powerful validation when a relatively young fund’s portfolio companies are co-funded by the likes of Khosla and a16z, and it speaks to the quality of deals sourced through the US–India lens.

Importantly, these results have been achieved with a disciplined focus on BAT VC’s core themes: AI, SaaS, and Fintech. By zeroing in on these sectors – all areas where a US–India combination confers special advantages – Fund I has managed to both drive high performance and mitigate risk. The mix of industries and geographies provides a natural hedge; when one market faces headwinds, the other may be soaring. This diversification, coupled with active hands-on guidance to portfolio founders, has yielded a fund performance that ranks favorably among early-stage venture funds.

Looking Ahead: Asymmetric Upside for Forward-Looking Investors

The firm’s dual-market strategy is more timely than ever. India’s tech ecosystem is hitting an inflection point – annual startup funding in India has doubled to ~$27 billion recently, and tech IPOs exceeded $36 billion in exits over the past five years. Yet global investors are only beginning to appreciate India’s potential, especially as other markets (e.g. China) face new challenges. This imbalance creates a window for savvy investors to get in early. Indeed, BAT VC notes that India still receives a disproportionately small share of global VC capital relative to its scale, underlining the arbitrage available for those who move now.

For family offices and HNIs, investing in a fund that straddles the US and India means accessing the growth of two engines. It’s a chance to participate in Silicon Valley’s cutting-edge innovation and India’s explosive digital expansion simultaneously. The strategy inherently diversifies currency and market exposure – providing some insulation if one geography slows – while targeting superior aggregate returns. In effect, BAT VC’s dual-market fund offers institutional-quality venture exposure with a built-in growth hedge and multiple paths to liquidity (from U.S. IPO or M&A to Indian strategic acquisitions or even an India IPO, as regulations evolve).

Crucially, BAT VC has demonstrated the ability to execute on this approach. The team’s on-ground presence (with partners in US and India) and experience – from scaling startups to leading tech giants – position them to actively shepherd portfolio companies through cross-border challenges. This is not a passive “spray and pray” fund; it’s an operator-led fund that de-risks execution for startups expanding internationally. The results from Fund I show that when done right, early-stage investing in the US–India corridor can yield premium outcomes without premium risk.

—/—